Which Way to Grow When Nearly All Agencies Offer Digital? | CMO Strategy – Advertising Age.
. . . → Read More: Which Way to Grow When Nearly All Agencies Offer Digital? | CMO Strategy – Advertising Age
|
|||||
|
“As ecommerce explodes, businesses, brands and retailers are looking for new methods to attract customers and increase repeat business. Using a model called “content and commerce,” magazine-like editorials, photo spreads and videos integrate into the online shopping experiences to inspire, instruct and, ultimately, to sell products.” via As Magazines and Retail Converge, Where Will the Editorial Line . . . → Read More: As Magazines and Retail Converge, Where Will the Editorial Line Be Drawn? “The Advertising Standards Authority ASA was founded in 1962 to ensure that “advertisements were welcomed and trusted by consumers” source: ASA website. This definition, as the basis for the introduction of formal regulation within advertising, might surprise the cynical amongst us, who I’m sure would suggest that what the customer actually wants isn’t always at the . . . → Read More: Is Advertising Becoming More Honest? – Forbes “When the online display industry got started over a decade ago, advertisers were focused on buying “eyeballs.” You tried to reach as many as possible for your budget, but targeting was rudimentary. To get to women, for example, you would buy an ad placement on an online women’s magazine. Today, with real-time bidding and exchanges — and . . . → Read More: It’s Time For Online Advertising to Move Beyond Old-Fashioned ‘Audience’ Buying | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age “Marketing is the essence of what a company is all about. If you hire a marketing company to handle your marketing, then what is left for your company to do?” via “Marketing” Is the Wrong Term, It’s “Branding” That We Do | Al Ries – Advertising Age. . . . → Read More: “Marketing” Is the Wrong Term, It’s “Branding” That We Do | Al Ries – Advertising Age “It’s no secret that the real Jedi Knights of communication don’t work in advertising. They work in politics. The good news for the rest of us is that every four years we can expect someone to evolve the political communication model and transcend the game.” via Presidential Candidates: Stop Messaging and Start Building | Campaign Trail – Advertising . . . → Read More: Presidential Candidates: Stop Messaging and Start Building | Campaign Trail – Advertising Age “The bigger issue analysts are arguing over is whether Groupon’s valuation should be anywhere near what it is. Groupon’s path to its IPO has been riddled with criticism about its business model, questions about its accounting practices and attention to its stockholders’ habit of taking most of the company’s funding off of the table.” via Is Groupon . . . → Read More: Is Groupon Really Worth $18 Billion? |
|||||
|
Copyright © 2012 Blog for Carrie Belt – Freelance Writer and Marketing Consultant - All Rights Reserved |
|||||
Comments are closed 
