Ikea Creates a Brand-New Product to Launch iPad Catalog | Creativity Pick of the Day – Advertising Age

By Carrie Belt, on March 6th, 2012%

Ikea Creates a Brand-New Product to Launch iPad Catalog | Creativity Pick of the Day – Advertising Age.

. . . → Read More: Ikea Creates a Brand-New Product to Launch iPad Catalog | Creativity Pick of the Day – Advertising Age

Comments are closed   Marketing & Communications, Technology

Which Way to Grow When Nearly All Agencies Offer Digital? | CMO Strategy – Advertising Age

By Carrie Belt, on February 2nd, 2012%

Which Way to Grow When Nearly All Agencies Offer Digital? | CMO Strategy – Advertising Age.

. . . → Read More: Which Way to Grow When Nearly All Agencies Offer Digital? | CMO Strategy – Advertising Age

Comments are closed   Advertising, Marketing & Communications, Mobile, Social Media, Technology

Facebook makes a Swiss Mountain Town of 80 People Famous | Creativity Pick of the Day – Advertising Age

By Carrie Belt, on November 11th, 2011%

Facebook makes a Swiss Mountain Town of 80 People Famous | Creativity Pick of the Day – Advertising Age.

. . . → Read More: Facebook makes a Swiss Mountain Town of 80 People Famous | Creativity Pick of the Day – Advertising Age

Comments are closed   Marketing & Communications, Social Media    

How to Set Up a Google+ Brand Page

By Carrie Belt, on November 9th, 2011%

“To get started, sign in to your Google account and then head to http://www.google.com/+/business/. You can watch the video, but it’s just a glossy marketing blurb with no how-to info.”

via How to Set Up a Google+ Brand Page.

. . . → Read More: How to Set Up a Google+ Brand Page

Comments are closed   Business, Marketing & Communications, Social Media    

As Magazines and Retail Converge, Where Will the Editorial Line Be Drawn?

By Carrie Belt, on November 9th, 2011%

“As ecommerce explodes, businesses, brands and retailers are looking for new methods to attract customers and increase repeat business. Using a model called “content and commerce,” magazine-like editorials, photo spreads and videos integrate into the online shopping experiences to inspire, instruct and, ultimately, to sell products.”

via As Magazines and Retail Converge, Where Will the Editorial Line . . . → Read More: As Magazines and Retail Converge, Where Will the Editorial Line Be Drawn?

Comments are closed   Advertising, Business, Marketing & Communications

Postal Service Sticks With Pitch: Paper Mail Can’t be Hacked | News – Advertising Age

By Carrie Belt, on November 4th, 2011%

“After losing 22% of its mail volume in the past five years, the Postal Service is using the nationwide ads to stem a decline in postage sales, its primary revenue source.”

via Postal Service Sticks With Pitch: Paper Mail Can’t be Hacked | News – Advertising Age.

. . . → Read More: Postal Service Sticks With Pitch: Paper Mail Can’t be Hacked | News – Advertising Age

Comments are closed   Marketing & Communications    

It’s Time For Online Advertising to Move Beyond Old-Fashioned ‘Audience’ Buying | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

By Carrie Belt, on November 4th, 2011%

“When the online display industry got started over a decade ago, advertisers were focused on buying “eyeballs.” You tried to reach as many as possible for your budget, but targeting was rudimentary. To get to women, for example, you would buy an ad placement on an online women’s magazine.

Today, with real-time bidding and exchanges — and . . . → Read More: It’s Time For Online Advertising to Move Beyond Old-Fashioned ‘Audience’ Buying | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Comments are closed   Advertising, Marketing & Communications, Technology