As more and more people turn to the Internet to share their opinions, ideas, and simply connect with one another, there’s a rising trend in marketing analysis to analyze Internet communications based on qualitative and emotional data rather than qualitative and hard facts.
I’ve mentioned this New York Times story before. It would be wise for anyone working in Internet marketing and writing to take some time to see how marketing analysis companies are analyzing online data these days. Jodange is a company that “Automatically filters and aggregates thoughts, feelings and statements from traditional and social media.”
Newssift lets anyone enter a search term into their emotive search engine to see instant information about public perception and more. By typing in a search term, Newssift returns results from blogs, articles, and other sources that readers can skim to get an idea of what people are saying online about the topic. It’s a pretty cool tool all Web people should know about!