One of the most important things for Web writers and online marketers to do is (shocker) TEST their email marketing campaigns. With the free tools that come along with today’s email marketing tools, there’s no excuse for not testing email marketing campaigns.
Folks running email marketing campaigns should know:
- How many people are opening their emails.
- What links people click on when they open emails.
- What links people DON’T click on when they open emails.
- Who is opening emails (it’s great if you have demographic information about your email newsletter subscribers, too).
Also, when conducting an email marketing campaign with more than one email, it can be very important to know which email subject lines and headers tend to get the best results. Here’s a helpful email testing guide from Volusion to help you get started.
Email marketers and writers not only need to pay attention to how people are interacting with their emails, but also WHEN people interact with their emails. For example, some types of emails may be more likely to be opened on the weekends. Others may have the highest open rate on Monday mornings. Some emails may be more suitable for rainy days while others may be perfect for national holidays.
Email marketers have plenty to think about, analyze, and refine when it comes to email marketing and consumer response-rates, but the good news is that email marketing companies have made the data collection work easier than ever. Getting answers - and results - is right at the tips of your fingers!
Tags: email marketing, email writing, web marketing, Web Writing