Posts Tagged ‘Social Networking’

Tracking and Analyzing Emotions Online

Tuesday, December 1st, 2009

As more and more people turn to the Internet to share their opinions, ideas, and simply connect with one another, there’s a rising trend in marketing analysis to analyze Internet communications based on qualitative and emotional data rather than qualitative and hard facts.

I’ve mentioned this New York Times story before. It would be wise for anyone working in Internet marketing and writing to take some time to see how marketing analysis companies are analyzing online data these days. Jodange is a company that “Automatically filters and aggregates thoughts, feelings and statements from traditional and social media.” (more…)

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Posted in SEO, Small Business Stuff, Social Networking, Web Writing | No Comments »

Should You be Able to Google Social Media Conversations and Posts?

Tuesday, October 27th, 2009

Google has been changing the way people search for information online since the search engine was first released. Now, however, Google has added Google Social Search - a controversial new experimental search feature that allows users to use the search engine to search social media posts. Google Social Search allows users to find information using friends’ blogs, their Gmail accounts, Google Reader accounts, and more.

Here’s what Google has to say about the new tool:

“Google Social Search is an experimental feature that helps you find relevant public web content from people in your social circle, when you’re signed in to your Google Account. For example, search for [ restaurants ], and restaurant reviews by your friends and other contacts may appear more prominently in your results.”

Check out Google’s blog about Google Social Search.

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Posted in Blogging, SEO, SEO Content, Social Networking, Web Writing | No Comments »

How About a Little Emotion?

Sunday, August 23rd, 2009

Emotive communication may be the biggest reason people turn to the Internet, according to a New York Times article by Alex Wright. As a result, the field of “sentiment analysis” is on the rise. What is “sentiment analysis?” According to Wright, it’s “Translating the vagaries of human emotion into hard data.”

Here’s what Wright has to say about how folks are using the Internet:

“The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression…For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.”

To help organizations better understand the collective online consciousness and emotional connections to their products or services, new companies have been established to analyze online emotional “data,” including Jodange. Check it out.

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Posted in Small Business Stuff, Social Networking, Web Writing | No Comments »

No More RSS Newsfeeds?

Wednesday, May 6th, 2009

Steve Gilmor thinks it’s time to say goodbye to RSS newsfeeds. In the place of RSS, folks should turn to Twitter. Check out his essay/blog about the rise of Twitter and fall of RSS on TechCrunchIt.com. Here’s his reasoning for the RSS demise:

“I haven’t been in Google Reader for months. Google Reader is the dominant RSS reader. I’ve done the math: Twitter 365 Google Reader 0. All my RSS feeds are in Google Reader. I don’t go there any more. Since all my feeds are in Google Reader and I don’t go there, I don’t use RSS anymore.”

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Posted in SEO, Small Business Stuff, Social Networking, Web Writing | No Comments »