As more and more people turn to the Internet to share their opinions, ideas, and simply connect with one another, there’s a rising trend in marketing analysis to analyze Internet communications based on qualitative and emotional data rather than qualitative and hard facts.
I’ve mentioned this New York Times story before. It would be wise for anyone working in Internet marketing and writing to take some time to see how marketing analysis companies are analyzing online data these days. Jodange is a company that “Automatically filters and aggregates thoughts, feelings and statements from traditional and social media.” (more…)