One of the most important things for Web writers and online marketers to do is (shocker) TEST their email marketing campaigns. With the free tools that come along with today’s email marketing tools, there’s no excuse for not testing email marketing campaigns.
Folks running email marketing campaigns should know:
- How many people are opening their emails.
- What links people click on when they open emails.
- What links people DON’T click on when they open emails.
- Who is opening emails (it’s great if you have demographic information about your email newsletter subscribers, too). (more…)